The Millennial “wanderlust generation” is about to become the largest traveler population in human history. They have grown up with a seamless life of online experiences and excellent iterative design in all things digital.

The airline industry, however, has remained largely "product-centric." Digital transformation has blurred the line between legacy business models, forcing all the major suppliers to re-think their strategies.

Airlines now have two important opportunities in front of them: To become “engagement-centric” in relation to their customers, and to become “innovation orchestrators” for a new era of digital transformation and innovation across their entire industry.

This white paper is the first in a series of collaborations between Panasonic Avionics Corporation and Harbor Research on the future of air travel.